In support of the American Dental Association’s goal to be the trusted resource for oral health information that will help the public be good stewards of their oral health, the ADA accepts advertising on MouthHealthy.org as well as mobile, social and other digital platforms under strict guidelines. Such advertising must be factual, dignified, and tasteful and intended to provide useful product and service information. The acceptance of an ad on MouthHealthy.org or other applications is not to be construed as an endorsement or approval by the ADA or MouthHealthy.org of the product or service being offered in the ad unless the ad specifically includes an authorized statement that such approval or endorsement has been granted. The fact that an ad for a product, service or company has appeared on MouthHealthy.org will not be referred to in collateral advertising. The ADA reserves the right to accept or reject advertising at its sole discretion for any product or service submitted for advertising on MouthHealthy.org.
MouthHealthy.org maintains a distinct separation between advertising content and editorial content. All advertising content on the website is clearly labeled as an advertisement. Sponsored areas of the site are labeled as such, and the sponsoring organizations are identified.
General Requirements ̶ ADA Advertising Standards
9. Advertisers and agencies cannot collect any personally identifiable information from MouthHealthy.org visitors or place any cookies, applets or other such files - if those files transmit any personally identifiable information to the advertisers or agencies - on computers of MouthHealthy.org visitors who do not visit advertisers' sites by clicking on their ad banners.
10. The advertiser and the product or service being offered should be clearly identified in the advertisement.
11. Advertising that simulates editorial content must be clearly identified as advertising. The word “advertisement” must be displayed prominently.
12. Guarantees may be used in advertisements provided the statements that are “guaranteed” are truthful and can be substantiated. However, no guarantee should be used without disclosing its conditions and limitations. When space or time restrictions preclude such disclosures, the advertisement must clearly reveal where the full text of the guarantee can be examined before purchase.
13. Advertisements must not quote the names, statements or writings of any individual, public official, government agency, testing group or other organization without their express written consent. Guidelines for the use of testimonials are available upon request.
These requirements are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of the ADA at any time.