What Is the ADA Seal of Acceptance?

There are so many dental care products on the store shelves, how do you decide what’s best for you and your family?

VIDEO: What the Seal means

The American Dental Association Seal of Acceptance is like having your dentist with you when you shop. When you see the ADA Seal, you can be sure the product inside has been scientifically evaluated to be safe and effective. In fact, to obtain the ADA Seal companies frequently are asked to meet higher standards than what is required by law. Not all products submitted for the Seal meet the ADA’s stringent requirements.

The ADA Seal is never sold. No profit goes to the ADA when a company earns the Seal. The ADA Seal is not an endorsement of a particular product; rather it is designed to help you know that claims made on the label say what they do and do what they say.

Find ADA Seal products by category and compare products before you get to the store.