ADA Seal Product Report

Tom's of Maine Natural Wicked Cool! Fluoride Toothpaste

Tom's of Maine
ADA Seal Statement 
"The ADA Council on Scientific Affairs’ Acceptance of Tom's of Maine Natural Wicked Cool! Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed."
Product Image 
Brief Description of Product, Indications and Directions for Use 
  • Fights cavities
  • Strengthens enamel
  • Freshens breath
  • Dye free 
  • Mild mint flavor
  • Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician
  • Children 2 to 6 years – use only a pea-sized amount and supervise child’s brushing and rinsing (to minimize swallowing)
  • Children under 2 years: ask dentist or physician
Active Ingredients:
Sodium monofluorophosphate 0.76% (0.13% w/v fluoride ion) for anticavity

Inactive Ingredients:
Glycerin, water, calcium carbonate, hydrated silica, carrageenan, sodium lauryl sulfate, natural flavor (peppermint oil and other natural flavor)
Label Warnings 
Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or dial (412) 390-3381 right away (Poison Control Center)
Company Information 
Additional information about the product, including whether coupons or promotions are available, is available on the company's web site.
Tom's of Maine 302 Lafayette Center, 3rd Floor P.O. Box 710 Kennebunk, ME 04043 Ph: 207 985 1188 Ph: 800 367 8667 E-mail: