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ADA Seal Product Report

Tom's of Maine Simply White Sweet Mint Gel Toothpaste

Tom's of Maine
ADA Seal Statement 
"The ADA Council on Scientific Affairs’ Acceptance of Tom's of Maine Simply White Sweet Mint Gel Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, and to whiten teeth by removing surface stains, when used as directed."
Product Image 
Image: Tom's of Maine Simply White Sweet Mint Gel Toothpaste
Basis for Acceptance 
A company earns the ADA Seal for its product by providing evidence that meets the ADA criteria for safety and efficacy.  The ADA Council on Scientific Affairs carefully evaluates the evidence according to the Guidelines for Participation in the ADA's Seal of Acceptance Program.  In addition, there are specific guidelines for this product category called Fluoride-Containing Dentifrices and Home-Use Tooth Stain Removal Products which include, but are not limited to, the following criteria:
  • Total fluoride
  • Available fluoride in fresh & aged samples
  • One minute fluoride release rate in fresh & aged samples
  • Bioavailability in demineralized enamel
  • Must meet ISO 11609 Dentistry Toothpaste Requirements Tests Methods and Making
  • Stain Removal: Two independent six week studies
  • Effect on oral soft tissue
  • Effect on oral hard tissues
  • Effect on dental restorations
  • Toxicological information about ingredients
Brief Description of Product, Indications and Directions for Use 
  • Clinically proven whitening, cavity protection/fresh breath fluoride toothpaste
  • Sweet mint flavor
  • Use: Helps protect against cavities
  • Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician
  • Children 2 to 6 years: use only a pea-sized amount and supervise child’s brushing and rinsing (to minimize swallowing)
  • Children under 2 years: ask a dentist or physician
Ingredients 
Active Ingredients:
Sodium fluoride 0.74% (0.15% w/v fluoride ion) for anticavity

Inactive Ingredients:
Hydrated silica, water, sorbitol, glycerin, xylitol, sodium lauryl sulfate, mentha piperita (peppermint) oil and other natural flavors, xanthan gum, chondrus crispus (carrageenan)
Label Warnings 
Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or dial (412) 390- 3381 right away (Poison Control Center)
Company Information 
Additional information about the product, including whether coupons or promotions are available, is available on the company's web site.
Tom's of Maine 302 Lafayette Center, 3rd Floor P.O. Box 710 Kennebunk, ME 04043 Ph: 207 985 1188 Ph: 800 367 8667 E-mail: tomsofmaine_support@mailnj.custhelp.com www.tomsofmaine.com