ADA Seal Product Report

Cool Wave Fresh Mint Gel Fluoride Anticavity Toothpaste

Keefe Group
ADA Seal Statement 
"The ADA Council on Scientific Affairs’ Acceptance of Cool Wave Fresh Mint Gel Fluoride Anticavity Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed."
Basis for Acceptance 
A company earns the ADA Seal for its product by providing evidence that meets the ADA criteria for safety and efficacy.  The ADA Council on Scientific Affairs carefully evaluates the evidence according to the Guidelines for Participation in the ADA’s Seal of Acceptance Program.  In addition, there is a specific guideline for this product category called Fluoride Containing Dentifrices which includes, but is not limited to, the following criteria:
  • Total fluoride
  • Available fluoride in fresh & aged samples
  • One minute fluoride release rate in fresh & aged samples
  • Bioavailability in demineralized enamel
  • Must meet ISO 11609 Dentistry Toothpaste Requirements Tests Methods and Making
  • Effect on oral soft tissue
  • Effect on oral hard tissues
  • Effect on dental restorations
  • Toxicological information about ingredients
Brief Description of Product, Indications and Directions for Use 
  • Brush at least twice daily or as directed by a dentist or physician.
  • Fights cavities with clinically proven fluoride protection.
  • Helps remove plaque with proper brushing.
Active Ingredients:
Sodium fluoride [0.24%] for anticavity

Inactive Ingredients:
Sorbitol, silica, water, PEG-1500, cellulose gum, tetrasodium pyrophosphate, trisodium pyrophosphate, sodium lauryl sulfate, cellulose gum, flavor, mica, FD&C red no. 40
Label Warnings 
  • Do not swallow
  • Use only a pea sized amount for children under six
Company Information 
Additional information about the product, including whether coupons or promotions are available, is available on the company's web site.
Keefe Group 10880 Lin Page Place St. Louis, MO 63132 Ph: 314 963 8700 E-mail: