ADA Seal Product Report

Plak Smacker Great White Shark Fluoride Gel Toothpaste (CoolBerry)

Plak Smacker
ADA Seal Statement 
"The ADA Council on Scientific Affairs’ Acceptance of Plak Smacker Great White Shark Fluoride Gel Toothpaste (CoolBerry) is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed."
Product Images 
Image: Plak Smacker Great White Shark Fluoride Gel Toothpaste (CoolBerry) Image: Plak Smacker Great White Shark Fluoride Gel Toothpaste (CoolBerry)
Basis for Acceptance 
A company earns the ADA Seal for its product by providing evidence that meets the ADA criteria for safety and efficacy.  The ADA Council on Scientific Affairs carefully evaluates the evidence according to the Guidelines for Participation in the ADA’s Seal of Acceptance Program.  In addition, there is a specific guideline for this product category called Fluoride-Containing Dentifrices which includes, but is not limited to, the following criteria:
  • Total fluoride
  • Available fluoride in fresh & aged samples
  • One minute fluoride release rate in fresh & aged samples
  • Bioavailability in demineralized enamel
  • Must meet ISO 11609 Dentistry Toothpaste Requirements Tests Methods and Making.
  • Effect on oral soft tissue
  • Effect on oral hard tissues
  • Effect on dental restorations
  • Toxicological information about ingredients
  • Evidence of the potential effects on oral flora should be provided
Brief Description of Product, Indications and Directions for Use 
  • Available in 4.2 oz and .85 oz sizes
  • Brush at least twice daily or as directed by a dentist or physician
  • Fights cavities with clinically proven fluoride protection
  • Helps remove plaque with proper brushing 
Active Ingredients:
Sodium fluoride [0.24%] for anticavity

Inactive Ingredients:
Sorbitol, hydrated silica, water, PEG-540, sodium carboxymethyl cellulose, sodium lauryl sulfate, flavor, sodium methylparaben, propylparaben, FD&C blue no 1, D&C red # 33
Label Warnings 
  • Do not swallow
  • Use only a pea sized amount for children under six
Company Information 
Additional information about the product, including whether coupons or promotions are available, is available on the company's web site.
Plak Smacker 2260 Wendt St Algonquin, IL 60102 Ph: 951 898 7600 Ph: 800 558 6684 E-mail: