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ADA Seal Product Report

H-E-B Fresh Green Mint Antiseptic Mouth Rinse

H.E. Butt Grocery Company
ADA Seal Statement 
"The ADA Council on Scientific Affairs’ Acceptance of H-E-B Fresh Green Mint Antiseptic Mouth Rinse is based on its finding that the product is effective in helping to prevent and reduce gingivitis and plaque above the gumline, when used as directed."
Product Image 
Image: H-E-B Fresh Green Mint Antiseptic Mouth Rinse
Basis for Acceptance 
A company earns the ADA Seal for its product by providing evidence that meets the ADA criteria for safety and efficacy.  The ADA Council on Scientific Affairs carefully evaluates the evidence according to the Guidelines for Participation in the ADA’s Seal of Acceptance Program.  In addition, the ADA Council has adopted a specific guideline for this product category called Chemotherapeutic Products for Control of Gingivitis.  The Guideline includes, but is not limited to, the following criteria:
  • Two independent, well designed, 6-month clinical studies utilizing a placebo control showing significant reduction in gingivitis for the test product vs. the control
  • Data showing that the plaque bacteria do not become resistant to the test product
  • Data showing that the test product does not allow pathogenic or opportunistic plaque bacteria to flourish
  • Data showing that oral soft tissues and teeth are not harmed
  • Toxicology and mutagenicity studies to assess possible adverse effects at the cellular level
In lieu of the bulleted items listed above, there is another, equally valid way that some mouthrinses may demonstrate safety and efficacy by using surrogate tests.  These tests measure surrogates that have been shown to correlate with the control of plaque and gingivitis.  Well-designed surrogate tests are much quicker and easier to do than clinical studies, and are just as valid at showing product effectiveness.  A company may elect to perform surrogate tests rather than clinical studies if its mouthrinse contains the same active agent combination of essential oils as a clinically tested mouthrinse.  The company is required to demonstrate that its product behaves the same as the clinically tested product on the following surrogate tests:
  • Oral irritation/sensitization clinical study 
  • Determination of minimal inhibitory concentration, minimal bactericidal concentration and kill time of product on plaque bacteria
This product was Accepted based on submission of surrogate tests.
Brief Description of Product, Indications and Directions for Use 
  • Adults and children 12 years of age and older: vigorously swish 20 ml between teeth for 30 seconds, then spit out.  Do not swallow
  • Children under 12 years of age: consult dentist or doctor
  • This rinse is not intended to replace brushing or flossing
  • Cold weather may cloud this product.  Its antiseptic properties are not affected.  Store at room temperature (59° - 77°F)
Ingredients 
Active Ingredients:
Eucalyptol 0.092%, menthol 0.042%, methyl salicylate 0.060%, thymol 0.064% (antiplaque/antigingivitis)

Inactive Ingredients:
Water, alcohol (21.6%), sorbitol solution, poloxamer 407, benzoic acid, flavoring, sodium saccharin, sodium citrate, citric acid, D&C yellow no. 10, FD&C green no. 3
Label Warnings 
  • Do not use if you have painful or swollen gums, pus from the gum line, loose teeth, or increased spacing between the teeth.  See your dentist immediately.  These may be signs of periodontitis, a serious form of gum disease.
  • Stop use and ask a dentist if gingivitis, bleeding or redness persists for more than 2 weeks.
  • Keep out of reach of children.  If more than used for rinsing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
Company Information 
Additional information about the product, including whether coupons or promotions are available, is available on the company's web site.
H.E. Butt Grocery Company 646 South Main Ave. San Antonio, TX 78283-3999 Ph: 210 938 8379 www.heb.com