ADA Seal Product Report

Aquafresh for Kids Toothpaste

GlaxoSmithKline Consumer Healthcare
ADA Seal Statement 
"The ADA Council on Scientific Affairs’ Acceptance of Aquafresh for Kids Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed."
Product Image 
Image: Aquafresh for Kids Toothpaste
Basis for Acceptance 
A company earns the ADA Seal for its product by providing evidence that meets the ADA criteria for safety and efficacy.  The ADA Council on Scientific Affairs carefully evaluates the evidence according to the Guidelines for Participation in the ADA’s Seal of Acceptance Program.  In addition, there is a specific guideline for this product category called Fluoride-Containing Dentifrices which includes, but is not limited to, the following criteria:
  • Total fluoride
  • Available fluoride in fresh & aged samples
  • One minute fluoride release rate in fresh & aged samples
  • Bioavailability in demineralized enamel
  • Must meet ISO 11609 Dentistry Toothpaste Requirements Tests Methods and Making
  • Effect on oral soft tissue
  • Effect on oral hard tissues
  • Effect on dental restorations
  • Toxicological information about ingredients
Brief Description of Product, Indications and Directions for Use 
  • Fluoride Containing Toothpaste  
  • Helps protect against cavities
  • Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician
  • Children 2-6 years: Use only a pea-sized amount and supervise child’s brushing and rinsing (to minimize swallowing) Children under 2 years: Ask a dentist or physician
Active Ingredients:
Sodium monofluorophosphate (0.15% w/v) for anticavity

Inactive Ingredients:
Calcium carbonate, calcium carrageenan, cellulose gum, D&C red #30 lake, D&C #1 blue, flavor, glycerin, hydrated silica, PEG 8, sodium benzoate, sodium bicarbonate, sodium lauryl sulphate, sodium saccharin, sorbitol, titanium dioxide, water
Label Warnings 
Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or dial (412) 390-3381 right away (Poison Control Center)
Company Information 
Additional information about the product, including whether coupons or promotions are available, is available on the company's web site.
GlaxoSmithKline Consumer Healthcare 1500 Littleton Rd. Parsippany, NJ 07054 Ph: 973 889 2522 Ph: 800 897 5623